Doing interactive shows online is already a unique experience, but over the past few months I’ve noticed a trend. So, I’m offering a free tip. No charge. Totally gratis. Consider using your own Zoom account for shows or other online events you might be hosting. Do you have to? No. But here’s why you might …
“Don’t sell the steak, sell the sizzle.” We all know this quote, a classic in the marketing world. The gist is that when selling something, it’s best to emphasize the experience of a product and how it would benefit the customer, as opposed to just listing out features. It’s great advice, but I’ve often looked …
One of the questions I’ve been getting recently is “What’s it like doing a show on Zoom?” It goes without saying that there are many differences between performing “in-person” vs. performing “virtually”. No doubt, the audience experience is different, but from a magician’s point of view, it can be VERY different. What’s the main difference? …
One of the differences I’ve noticed between virtual and in-person shows is what happens before the show. At an in-person event you might have to look for parking, you wait in line for something to eat, find your seat, and chat with a few people while pre-show music plays. You might get to the venue …
